Got2go

From Brand to Booking: Designing a Complete Travel Platform

BrandingUX/UI DesignMobile DesignFront end dev

Overview

Got2go is an innovative travel startup specialising in accommodation booking, akin to platforms like Airbnb. I had the privilege of collaborating with Got2go right from the initial stages of brand conceptualisation through to the intricate crafting of the user experience.

Year

2021

Branding and Marketing
For the branding aspect, I designed a logo that encapsulates the spirit of travel and exploration, perfectly aligning with Got2Go's vision. The branding strategy was crafted to evoke feelings of adventure, comfort, and romance, appealing to a wide range of travel enthusiasts. Alongside branding, I spearheaded marketing campaigns with themes like "Go Somewhere Cozy," "Go Somewhere Remarkable," and "Go Somewhere Romantic." These campaigns were tailored to attract different traveler demographics, utilizing engaging imagery and compelling narratives to showcase various accommodation types.
UX/UI Design - External facing
The primary objective was to create a seamless booking experience that is visually appealing and functionally superior, ensuring ease of use for a diverse user base. The platform needed to cater to various user needs from accommodation booking to experience reservations, with a focus on simplicity and user engagement.

The research phase involved a thorough analysis of existing platforms including Airbnb, Booking.com, and Expedia. The focus was on understanding their design conventions, user flow, and features that resonated well with users.
Booking side panel UX Flow
Filter UX Flow
Host facing UX/UI
The goal for the host interface was to create a straightforward and engaging process that encourages property owners to list their accommodations on Got2go. This part of the platform required a deep understanding of host needs and expectations, which varied significantly from those of guests.
Research and Insights
My approach began with extensive competitive analysis to gather insights on existing host management systems from major platforms like Airbnb and VRBO. I documented various user interfaces and functionality, taking screenshots and analyzing the data management practices. Based on my research, I developed detailed user flow diagrams to visualize the host's journey from initial sign-up to listing a property. I identified key decision points and branched flows to accommodate different user paths, including varying levels of tech-savacity and property types.