I’m Ariel, a senior designer based in Australia

Building digital products, brands, & experiences.

Workcover QLD — insurance
Product design
Design system
Web portal
Logicq — risk management solutions
Product design
Website
Brand
UX/UI
Deployable —  Link app builder startup
Product design
Design system
Web portal
Got2go — Travel & accomodation booking
Brand
UX/UI
Web
Agency website collection
Website design
Design system
Clubworx — Gym management product
Product design
Design system
Website Desigin
Overbit — Crypto trading
UX/UI design
Product design
Software design
FCFCOA — Online forms
Experience Design
UI Design
User research
Baskin Robbins — Australia
Braning design
Art direction
Marketing campigns
UX/UI  — Miscellaneous
Website Design
UX/UI
See More

Capabilities

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What people say
She did an exceptional job. From the beginning, she demonstrated a high level of efficiency and professionalism. Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life. Ariel was able to produce high quality supporting visual assets and ensured every element was polished and cohesive. Throughout the project, she communicated clearly and met every deadline. She was also able to efficiently convert the design into a Webflow site. I am extremely satisfied with the results and would highly recommend Ariel to anyone looking for high quality design work.  
Andrew Pitts
Founder & CEO at Polinode
Working with Ariel was a great experience. 
She came into a project and really took control of areas that were complex for our UX and UI requirements. 
Highly recommend her for any project.
Sam Hussey
Co-Founder & CEO @ deployable

FAQ

What is your UX process?

My UX process entirely depends on the product, its purpose and value, user needs, business needs, available data, and the commonality of the product type to leverage existing patterns and conventions. Based on these factors, I construct a UX process catered specifically to the product. If there is an existing product, I begin with a UX audit of the current experience and review any existing user feedback data. The level of depth in this step also depends on budget and resources. Additionally, I may map out data and user journeys to visualize interactions and identify critical touchpoints. This holistic and adaptable approach ensures that the final product is user-centered, functional, and aligned with business objectives.

Why did you choose UX/UI design?

I was drawn to UX/UI design because it merges technology, usability, and aesthetics. Designing digital solutions that are not only visually appealing but also functional is incredibly rewarding. It's fascinating to see how design influences user behavior and helps them achieve their goals. Every design element, like adding shadows to a button, plays a crucial role in enhancing the user experience. Additionally, I am great at problem-solving and making the complex simple, which allows me to create intuitive and seamless user experiences.

What tools do you use?

For design and prototyping, I primarily use Figma, which is essential for all my design needs. For brainstorming, data collection, organization, and information architecture, FigJam is my go-to tool. When building websites, I rely on Webflow for its powerful and flexible web design capabilities.For business management tasks like time tracking, contract generation, and invoicing, I use Fiverr Workspace (formerly known as And.co). For creating logos, Adobe Illustrator is my preferred software, while Photoshop is indispensable for crafting detailed mockups. Additionally, I use Canva to create design templates specifically tailored for my clients, enabling them to maintain brand consistency effortlessly. Sublime Text is used for coding, and Apple iCal for managing my calendar. To stay organized with tasks, I use the To Do List app and Notion for documentation and organization. For communication, I rely on Slack and WhatsApp for chat functionalities. Bear serves as my primary note-taking app, and IconJar is an excellent resource for organizing icons.

How much do you charge for UX/UI design freelance and contract?

I charge an hourly rate of $135 AUD or $95 USD for UX/UI design services. This rate allows for flexibility and ensures that you only pay for the time spent directly on your project. Time tracking is used to maintain transparency and fairness in billing. Fixed price quotes can be arranged for Brand and Website projects upon enquiry. Discounts can be made for monthly subscription retainers for ongoing work.

How much does it cost to design and build a custom webflow website?

The cost to design and build a custom Webflow website can vary widely depending on several factors such as the complexity of the design, the number of pages, custom functionality, integrations, and any additional services like brand or asset creation. Generally, for a high-quality custom Webflow website, the cost can range from $5,000 to $20,000 or more, with the median cost being around $10,000.

Are you open to full-time opportunities?

Yes, I am open to the right full-time role that allows me to take ownership of a product and dedicate myself to creating an exceptional experience, and that also offers flexibility in remote work.