I'm
Ariel
an
expert
product
designer
simplifying
complexity
&
solving
problems
through
desgin
Working with Ariel was a great experience. She came into a project and really took control of areas that were complex for our UX and UI requirements. Highly recommend her for any project.
Ariel has been a pleasure to work with. She is a very talented designer, very open to listening to others perspective but equally able to defend her position based on her experience and expertise. This balanced and collaborative approach, combined with her talented skillset, and passion for user-centred design results in her achieving beautiful and effective experiences for users. Ariel is a bright light for the design community, and am looking forward to seeing her contributions to the field.
She did an exceptional job. From the beginning, she demonstrated a high level of efficiency and professionalism. Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life. Ariel was able to produce high quality supporting visual assets and ensured every element was polished and cohesive. Throughout the project, she communicated clearly and met every deadline. She was also able to efficiently convert the design into a Webflow site. I am extremely satisfied with the results and would highly recommend Ariel to anyone looking for high quality design work.
Working with Ariel is a great delight. Her passion and knowledge of UX always bring about inspirations and motivations to the team. I'd highly recommend Ariel for not only she's a talented designer but also a great person to work with.
Ariels dedication, passion and love for design will inspire everyone who sees her work. I’ve been working alongside with Ariel in a group project we submitted our last semester at Griffith University. Ariels role was as group leader, and she did a great job delegating tasks to the team, planning our project and made everyone feel included and taken care of. Ariel has also helped me build my wordpress website, and I believe she has a lot of great knowledge regarding both web design and graphic design. I believe she will be successful wherever she goes, and they who get to hire her, should be lucky!
Ariel is one of the most meticulous designers in her space. Coupled with her keen eye, she's also extra careful with user experience - and goes beyond just "making it look good". With an agile approach, she iterates through design quite closing with developers, to ensure that the designs are not purely aspirational, but also achievable. She's an inspiration, with a genuine passion. I have no doubt in her becoming a figurehead in the community in the not so distant future!
My UX process entirely depends on the product, its purpose and value, user needs, business needs, available data, and the commonality of the product type to leverage existing patterns and conventions. Based on these factors, I construct a UX process catered specifically to the product. If there is an existing product, I begin with a UX audit of the current experience and review any existing user feedback data. The level of depth in this step also depends on budget and resources. Additionally, I may map out data and user journeys to visualize interactions and identify critical touchpoints. This holistic and adaptable approach ensures that the final product is user-centered, functional, and aligned with business objectives.
I was drawn to UX/UI design because it merges technology, usability, and aesthetics. Designing digital solutions that are not only visually appealing but also functional is incredibly rewarding. It's fascinating to see how design influences user behavior and helps them achieve their goals. Every design element, like adding shadows to a button, plays a crucial role in enhancing the user experience. Additionally, I am great at problem-solving and making the complex simple, which allows me to create intuitive and seamless user experiences.
For design and prototyping, I primarily use Figma, which is essential for all my design needs. For brainstorming, data collection, organization, and information architecture, FigJam is my go-to tool. When building websites, I rely on Webflow for its powerful and flexible web design capabilities.For business management tasks like time tracking, contract generation, and invoicing, I use Fiverr Workspace (formerly known as And.co). For creating logos, Adobe Illustrator is my preferred software, while Photoshop is indispensable for crafting detailed mockups. Additionally, I use Canva to create design templates specifically tailored for my clients, enabling them to maintain brand consistency effortlessly. Sublime Text is used for coding, and Apple iCal for managing my calendar. To stay organized with tasks, I use the Superlist app and Notion for documentation and organization. For communication, I rely on Slack and WhatsApp for chat functionalities. Bear serves as my primary note-taking app, and IconJar is an excellent resource for organizing icons.
My greatest superpower is constant evolution — I’m always learning, observing, and improving on my past work. Every project sharpens my craft, and I know I can approach the next one with even more clarity and precision.
I have a unique ability to simplify and solve complex problems, quickly understanding systems and translating them into intuitive experiences. With over a decade of hands-on design experience across products, brands, and industries, I can rapidly identify effective solutions and adapt them to the specific needs of each project.
This blend of curiosity, problem-solving, and experience allows me to design with both vision and precision — delivering solutions that are not only creative, but scalable, practical, and impactful.
